Off and on, I’ve been reading Kristen Lamb’s We Are Not Alone. It’s a social media guide for writers, and it’s very good. The first part is kind of a long introduction, and talks about why social media is important, why you need to get involved, when you should start (which, btw, is now, even if you haven’t finished your book, but how you do things will be different if you don’t have anything out yet.)
The second part gets more into the action, by having you really think about who you’re going to be, in a professional sense. I guess the best shorthand to use is that she’s helping you focus your brand. And she has you get together some bios and posts to get you started when you launch yourself. (The book is written with the assumption that you haven’t done any social media yet, but is still totally relevant if you’re already in it.)
The book then moves into the nuts and bolts stuff, with a For Dummies level guide to setting yourself up with a WordPress blog, and on Twitter, Facebook, and MySpace, and how you’re going to tailor things there to be most effective for you, going forward. What was cool about the way Kristen went about it, was that even though I had done most of the stuff already, she wrote it in a way that wasn’t boring. Dude, I read an explanation of what hyperlinks are, and didn’t roll my eyes or want to skim over it! So that was really well done. This is not a dry, technical book.
But I didn’t mean to write a review. I’m not even done with it yet. What I wanted to talk about was the middle part of the book, which, perhaps I should read over again. It had me focus on what I was trying to do eventually. So I decided that I wanted to be the name you think of when you think Superhero Romance. (I know, who ever thinks that? But you know I think you should.) So next was thinking about how I would focus my blog in that direction, which seemed to involve talking about, you know, superheroes.
And where are they? In comics, generally. ‘Cept I don’t read too many comics. One of the reasons I put off the Talents for a while was because I didn’t feel qualified to write them because I don’t have that background knowledge in what everyone expects superheroes to be. (But then I decided, screw that, we’ll get by, and we do.) Anyway, I realized that the comic fans are not my audience. They like comics. I like things like Buffy, Smallville, and my memories of Wonder Woman and the rest of the SuperFriends (which are better than the actuality of watching those now). And a bunch of the people I know who like that stuff? They’re not much for comics either. I don’t know why I’m so focused on this.
Anyway, I can’t, for the life of me, figure out what I’m supposed to talk about here? What would anyone want to know about? What do I consider myself an expert in? Well, sewing, knitting, and spending money on expensive dolls are not really relevant topics. I think I know a lot of stuff about writing, but I’m also not thrilled with the idea of being yet another author who writes about writing all the time. There are plenty of those blogs about that, and if I have something to say, it’s probably better served as a guest post somewhere else.
But that leaves me with a whole lot of empty days, and/or posts about things happened to me on the internet, memes, and junk like that.
Which is fine every once in a while, but it’s hardly content that makes for interesting reading on a regular basis.
So I don’t know, what am I an expert at? What kinds of posts would my readers like to see? What kinds of posts will draw people who will want to read my books?