Tag Archives: cross-promotion

Konrath’s Cross-Pollination: What do you think?

This post is eventually going to be about character cameos, guest-appearances, and working with other authors on the same book. It’s inspired by this post on Joe Konrath’s blog. Readers, I would love to hear what you think of these ideas.

I’ve talked a lot about Kindle rank lately and one thing I think about often is that it’s going to be harder and harder to break into those higher numbers as more authors/publishers seriously enter the ebook market. (Seriously as in stop insulting us with higher-prices for digital than paper, $10+ ebooks, etc.) As we continue to analyze what works and more motivated people do what they need to do to move up those ranks more quickly.

And, as Joe Konrath keeps hogging up all the slots and filling more…

Did you read that post? Does it make you grind your teeth how you’re pushing for a few hundred measly words a day, and he’s at a point, reached through a combination of talent, drive, experience, and discipline, at which he makes it look like child’s play.

Yes, I greatly esteem him. And not in an Elinor Dashwood way, though I’ll admit that past posts of his have induced Misery-inspired thoughts from time to time.

But beyond being boggled by the output, and by the amount of different stuff he must be able to hold in his brain at any given time, the massive amounts of creativity, I really enjoyed that post because the concept of working with other authors to cross-promote is one that has been very attractive to me.

Besides talking about his own characters crossing into different series, he also talks about working with other authors, having his characters appear in their series, and vice versa, writing stories together, etc.

Since Kait Nolan and I talk every day, work so closely together, and have complimentary specialties when it comes to writing fiction, we’ve often said that we should write something together. But it never happens. And there are good reasons for that. She has multiple jobs and not enough time to write her own stuff. I have to spend a lot of time spinning my wheels with this whole emo-artist persona that I wear around the house like bunny slippers. But I sort of think that, at the end of the day, we justĀ  might not be ready to do that yet. I think maybe ego-wise, and probably mine more than hers, we might not be ready for that level of sharing and cooperation yet.

We do have a super-seekrit project proposed with a handful of other authors. An over-arching world concept under which each participating author would be able to write their own, autonomous story or stories. Sort of like writing fan fiction, except that the aforementioned concept was an original one that Kait came up with, not something taken from a book, movie, or TV show.

This was a marketing idea that captured my attention when I saw the Legend, TN website, the group of authors who created it, and read their first collection of novellas. I stumbled across that while Googling for something else and was intrigued because the fictional town is where I lived. The concept was able to get me to read not one, but four authors I had never read before. I thought it was quite brilliant.

It was not a new idea for me. Have I ever showed you my wall of Harlequin Intrigues. Remind me to dig up a photo when I have more time. Need a few hundred of those from the 80s and 90s? I need to move them and the idea of recycling them is too sad. Anyway, Harlequin’s done a lot of short series branding, having a few authors write books about the same family or bits of the same over-aching plot. A great idea that had customers looking for the next book in the story, no matter which Harlequin author had written it, possibly generating new readers for some of their authors.

I’m not really optimistic about us getting around to the super-seekrit project any time soon. Everyone is really busy with their own worlds right now, but fictional and real-life.

I’ve recently been offered a spot in an anthology. I would LOVE to be able to participate in that. It was an honor to be asked, as there are really good indie authors involved, and I’m sure it would help me find new readers. And yet, I’m not sure about my ability to write something at the requested length. I’ve never done a short before. But I’m going to try.

Anyway, I’ve gotta wrap up this rambling, so…

Q for writers: What do you think about the idea of working with other authors? Think you could do it? Think you could let another author write YOUR character into her book? Think you could stand back and let someone else tinker in your universe?

Q for readers: What do you think about these ideas? Do you buy anthologies for a single author’s story and find new authors to love? How would you feel about trying a new author in order to follow your favorite character?

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Filed under author blog, books, characters, ideas, Laws of the Universe, self-publishing, Violations, writing

Increasing Your Kindle Rank: Friends and Cross-Promotion

Ok, for those of you just dropping in, I want to mention that this post is part of a little series where I’m talking about things I did that helped me make it from a complete unknown to the Kindle top 1000 within 8 weeks of self-releasing my first novel, Hush Money. The first post is…here.

You know, I think I mostly covered the “friends” angle yesterday when I talked about social media. So for review, we’re talking about sphere’s of influence. I’m not the most motivated blogger, nor am I great at developing a large following on social media sites. But I have friends who are good at these things, who maintain quality networks with followers who trust them. And because my friends believe in my work, they’ve mentioned my book to their friends, who sometimes even mention the book to their friends. So it doesn’t HAVE to be about who has the most followers. Sometimes you can just be yourself, a good writer and good person, and that will get things going.

Moving on to cross-promotion. This is largely for indie ebooks. While at the 70% rate on Amazon, there’s a little bit of fee involved in how long your book is, for the most part, you can put in as much extra material at the back of your ebook as you want. When someone finishes the ebook version of Hush Money, they can go on to read excerpts from two other indie authors in my genre whose work I recommend: Imogen Rose and Stacey Wallace Benefiel. In addition, I have promo for some other indie authors I like in a related genre. (I have promo, not excerpts, because these friends write adult PNR and I write YA. If it were the other way around, I’d excerpt away.) I also have informational blurbs for all these favorite authors at the back of my print version, and I have a line at the end of my Amazon product description, recommending these authors.

In exchange, I have the beginning of Hush Money at the end of Portal and Glimpse, and I have a line of pimpage in the product description of Glimpse and Forsaken By Shadow.

Does it work? Check out “Customers who bought this item also bought…” on those pages. And look at this category list that Portal and Hush Money hang out on. We’re often very close together, sometimes with no books between us.

A lot of the time, when you read a book, you want more of the same. Right freakin’ now. When a teen paranormal book junkie finishes Portal or Glimpse, they can go right on reading the beginning of Hush Money, without even getting up. Until they get to the end of the excerpt and are forced to buy it because they’re a junkie and they’re hooked on another book already. And yay!ebooks again for giving them instant gratification on that.

So how do you get yourself in someone’s back matter? Um, carefully? How did I ever get the nards to approach two authors I didn’t know about doing this is a better question, but maybe not as important and I still don’t know that anyway. While it’s cool to do this while you’re in the final stages of getting your stuff ready to go, you can do this at any time. Find those books that are most similar to yours. You’re looking for books that will be enjoyed by the same reader. Portal, Glimpse, and Hush Money all have teen characters, supernatural elements, and romance. (And they’re all vampire-free, but that’s more by coincidence than design.) They’re all books that could be enjoyed by the “Twilight crowd.”

I only chose books I had read all the way through, books I enjoyed and believe in. Books I feel good recommending to the people who are paying my author salary. And that’s in terms of quality, but also in terms of genre.

I cold-contacted both of these authors before Hush Money was released. I had put up an excerpt on my site, just for this purpose, and linked them to where they could start reading. That way, I wasn’t a stranger trying to send them an attachment, and they could check out the quality of my writing and decide if they wanted to spend more time on me. In the email, I was clear about what I wanted: I would include excerpts of their books at the back of my ebook, and they would do the same for me in exchange. I was polite, and business-like. I didn’t wheedle, pressure, or sales pitch. I left it open to them to contact me if they were interesting in reading the full manuscript, and I was clear that I would completely understand if this offer wasn’t for them.

And I meant that.

Both authors were completely gracious and enthusiastic about the idea, and I’m sure we’ve all benefitted.

When looking for books, beyond looking for books similar to yours, I would also recommend not looking at the top of the charts. Notice that, even though “Twilight fans” is in my head as an audience, I did not ask to trade with Amanda Hocking. Yes, I would love to ride that comet, but I also wouldn’t have asked Stephanie Meyer if she were an indie. That just seems a little too “poor relation,” if you see what I’m saying. Amanda was already so far ahead of me. (Imogen was farther ahead than uneducated me realized at the time, but lucky for me she’s awesome and nice to me!)

Once you find these authors, consider yourselves a team. You already believe in their work. Promote each other. Do not keep score as far as who’s got a line in their description and who doesn’t, whether you’re in both their Smashwords AND Kindle editions, etc. Do EVERYTHING you can to help your teammates succeed. Be a friend.

Steps for Cross-Promotion:

  • Find authors who write books like yours, those which will appeal to the same readers.
  • Read the books and make sure you can recommend them without reserve.
  • Approach authors in a no-pressure, business-like manner.
  • Do what you can to support your indie team, don’t keep score– bad karma
  • If you approach an author who is not interested, be cool. If you can’t, don’t do this.

I was going to talk about pricing in this post, but it went on longer than I thought it would, as things always do, and why am I surprised by this? We’ll do pricing next time. Thanks for stopping by.

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Filed under books, Hush Money, ideas, Increasing Kindle Rank, insecurities, self-publishing, Talent Chronicles, tips, writing