Tag Archives: goodreads

Karma points, what should I spend them on?

Ever have points from some promotion or other, and get really uptight over actually spending them? Because you need to find just the perfect, best thing, because it takes a lot of time to save up this many points, and you don’t want to waste them… (This makes me think of games like The Sims and saving up weeks of wages for a new +10 Comfort bed, and then not wanting to spend it because there’s always something else. Thank goodness for the money cheat!)

Does Karma work like that? Or does even asking for stuff negate one’s whole ability to cash in on any mystical positivity they’ve built up because the point of doing good is to do it with no desire or expectation of having it returned? Meh, I guess I’ve more of a Magnificent Obsession mindset.

Anyway, this is called babbling.

I’ve gotten a few of these emails from Goodreads lately, to vote in the Goodreads Choice Awards in various categories. Today was the first time I saw my title in the list of answers in the email, though, in the Debut Author category. I guess my title hasn’t gotten enough votes to actually show up in the covers.

If you really liked Hush Money and it was, by chance, your fave amongst books by debut authors you read this year, I’d love it if you’d go over there and drop me a write-in vote, in the Debut Author category, or in Young Adult Fiction or Fantasy, Cover Art…wherever you think appropriate. Who know what might come of it.

Speaking of Karma, in our last episode I directed you to Andrew Mocete’s blog on which he had posted about some writers in need this holiday season. His most recent post is about the fantastic response he got for that post as a new blogger. So for any of you who went by and checked that out, took steps, promoted those causes in some way, thank you. And it’s not too late to do it now, nor to do it again.

I’m on vacation. My daughter is off from school and will be into the second week of the year. I’m trying to rest up and get rid of some of the serial illness that has bogged me down lately, and generally trying to clear cobwebs for a reboot. I actually read a freakin’ book all the way through, watched all my Netflix discs which included Camp Rock and Letters to Juliet and I’ve been absolutely obsessed with Style Savvy for DS. When did working retail get fun?? I’m completely addicted to this freakin’ thing, and Dominic’s totally interested in me, I can tell.

So…posty things I can think of that are probably coming up:

  • I’m going to be talking about ROW80, my goals for that and how it’s going to completely change my life (or else)
  • Probably going to be giving you my impressions of the first few episodes of Buffy Season Eight, as well as some thoughts on comics in general (No, giving them to you. Not doing impressions. Do I look like I’ve got the energy to start doing impressions?)
  • There will have to be a year-end wrap-up on how this indie author thing has gone (preview because I suck at waiting: I’ve passed 5k copies of my one little title)

Oh, and one more link. Thirteen-year-old Corey of CoreyReads posted a nice review of Hush Money. If that’s your thing, maybe you’d drop by there, compliment his excellent taste, and encourage this next generation book blogger?

I hope you’re all having wonderful holidays. I have to go now and pick out cute clothes for anime girls with way too much money who are ALWAYS polite.

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Filed under Laws of the Universe, writing

Increasing Your Kindle Rank: Goodreads, Giveaways, and Reviews

I wrote recently about reaching the Kindle top 1000, 8 weeks after releasing my first-ever novel, Hush Money. This post is part of a series talking about some stuff I did that helped me get visibility and sell books.

So I said the other day that Goodreads was described to me as “Facebook for book people.” I think that’s pretty much true. It’s very social networky, and yet the only thing anyone’s talking about is books.

I didn’t spend much time on Goodreads before I released Hush Money. It’s one of those things I probably should have done, but…need I tell you again that I’m not great with the social stuff? If you’re not either, try making friends with just a few people who are active there.

One of the cool things about Goodreads are the update emails. People who get those get a digest list of things their friends are doing on Goodreads. Things like: adding a book to their “to-read” shelves, posting ratings and reviews, updating their progress in reading any given book.

Additionally, members who have their Twitter and Goodreads accounts linked are sending out tweets about books with every status update, so you’re getting your name out there on two platforms at the same time in those cases. (I suppose this is also true of Facebook? I’m not a Facebook person at all.)

If Goodreads member “Jane” decides to add my book, any of Jane’s friends who get those emails may see my book cover when Jane adds the book, when she starts reading it, anytime she updates her progress through it, and when she finishes it and leaves a review. That’s a lot of nice exposure for my book cover, and it’s exposure to a group of people who might be more inclined toward my book than the average person on the street, assuming that Jane liked my book, and that Jane’s friends know their own tastes are often similar to hers.

But how did I get Jane to read my book? Well, if you’ve spent enough time on Goodreads to make some real friends, you might have some people reading you just because they like you and they’re curious about what you’ve been working on. I had a few of these friends, but not enough to really get going.

After setting up my Goodreads Author stuff, I read about Giveaways. Unfortunately, that section of the site is only for physical books, which I didn’t have at the time. But there was the Events section which didn’t say you couldn’t use it to give away ebooks…

First, I wrote up a post for my blog about giving away review copies of my book, so that I would have something to link to when I set up the event on Goodreads. Then I wrote a brief, to-the-point, no pressure invitation:

I’m giving 100% off coupons to download Hush Money, in a variety of ebook formats, to anyone willing to leave me a review here on Goodreads, at Amazon, on a blog, etc. If you’re interested, just send message me via Goodreads or send an email and I’ll hook you up. Offer ends August 23, 2010. Please feel free to invite your friends to this event.

By the way, I think it’s better to keep things like this simple. Avoid playing the friend card, avoid sounding like a sales person. I think the only thing I would add to this would the the 400 character blurb for the book, so that the user didn’t have to click around to look for it.

Two Goodreads friends tweeted me to confirm whether I really wanted to them to invite all their friends, to which I said Yes, please! I had only 8 friends at the time. A very small reach. Once they had sent out invitation, about 350 people were personally invited to come check out my book.

That might scare you. It shouldn’t. How many people on their friend lists are actually active on Goodreads? How many read ebooks? How many are interested in spending their reading time on an unknown indie author? In my case, about 10% responded with a Yes or Maybe. And even had more responded, giving away ebooks costs me nothing. If you think of every giveaway as a lost sale, I’d recommend changing your thinking.

To each of those people, I sent a PM via Goodreads with the information to get my book with a 100% off coupons via Smashwords. While I had a form letter that I pasted in, I tried to personalize the messages any time someone made a comment in their event response, and I used different messages for those who said Yes or Maybe. I spent a lot of time that week responding to PMs and emails. All totally worth it.

By the way, very few people emailed, PM’d, or left comments to my blog. Most response I got was just saying Yes, No, or Maybe to the invitation (you get notified of each of those by Goodreads). So you’ll want to keep close tabs on that and keep track of your replies. You’ll have a few people who do not accept PMs via Goodreads, and for whom you do not have contact information. I don’t know how they expect you to give them anything, and I’m not sure there’s anything to be done about that.

Did everyone who downloaded a copy give me a review? No, not yet, anyway. I didn’t actually expect 100% on that, yet I was very pleased with how many people have come through with reviews. And think of your own TBR pile. This is going to take some time. Smashwords sends out an email to anyone who downloads a book from there, reminding them to come back to Smashwords and leave a review. I think this was GREAT, in that it reminded people they had my book and were supposed to be reading and reviewing, without me having to ask them. I got a small flurry of reviews at about that time.

The event did get a lot of people adding my book, and it did result in more ratings and reviews on Goodreads, Amazon, and Smashwords than I would have had without having done it. All of this increased the book’s exposure.

Another great outcome of the Goodreads event was that book bloggers hang out there, and they love books! Many of them have to buy a lot of the books they read and review, which gets expensive. So many of my responders were book bloggers! Bonus! I’ve had 15 reviews on individual blogs since Hush Money’s release, as well as a few interviews. It’s hard to approach reviewers when you’ve got no author cred, no publisher validation or reviews backing you up. But the event sort of had them coming to me, in a more low-obligation kind of way than if I gone to them and asked them to review my book for their blog.

Now, I had a lot of people read Hush Money before it was released. Eleven beta readers/proof-readers. Remember that not everyone who is your friend is going to want to read your book, and not everyone who reads and tells you they like it is going to write you a review. It’s all percentages and is not personal. But since I had eleven betas, and they were my friends, when I asked for Amazon reviews as soon as it was live, I got 4 reviews right away. So anyone who came across my Kindle page in the early days had something to look at.

Between those reviews from the betas, and the ones that started to show up after the giveaway, it became a lot easier for me to approach book bloggers and ask for reviews because, in my query, I could link to a page full of positive responses to my book. There have got to be very few book bloggers out there looking for stuff to hate. They want to have some idea that this book is for them, and that they’ll be able to recommend it. Many don’t even write reviews of something they didn’t like, so giving time to a book they don’t like is a waste for them. They want to have the sense that they’re going to like your book before they agree.

At the time of this writing, I’ve had 247 adds on Goodreads (and I think most of those have gone ahead and purchased because the price is low), 15 reviews on blogs, 20 Amazon reviews, 15 on Smashwords, and 29 on Goodreads (38 ratings). All of those, plus tweeting about them by me as well as others, have helped make me more visible.

And visibility is our biggest hurdle, seconded by credibility.

The reason that I consider the Goodreads giveaway event serendipitous, was because it wasn’t something I had planned to do. It was more something that came out of a marketing brainstorm while the book wasn’t really moving in that second week of release. And it’s really been possibly THE best thing I’ve done so far. (Well, after that whole writing a decent book and putting it out thing.)

So I hope it helps some of you as well. Sorry I’ve run long today. I’ll hope you’ll come back next time, when I think I’ll be talking about Blogging and Social Media. If you think other indies might be helped by the ideas in this post, sharing buttons are located below for your convenience. Thanks!

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Filed under book blogs, Hush Money, ideas, Increasing Kindle Rank, self-publishing, Talent Chronicles, tips, writing