Tag Archives: PubIt

Giveaway: My favorite book marketing how-to guide

ETA: Read on for more about this very helpful book, but please note that this giveaway is over and comments have been closed.

My daughter’s scheduled outpatient surgery (getting a bunch of gum-chewing teeth taken care of because she tried to sock the dentist, even with laughing gas), was canceled due to snow. It’s certainly not a ton of snow by our standards, but for this part of the country, everything has to shut down. I hate snow, I really do, and my daughter told me, “If you hate snow, you hate Christmas.”

But, I really don’t. I’ve “Bah Humbug”ed more than once already, and I’ll do it again, but underneath this stress-ed out exterior, I really do love Christmas. And to prove it, I wanted to give away something I’ve found very useful this year.

Yep, I’m talking about We Are Not Alone: A Writer’s Guide to Social Media by Kristen Lamb. I talked about this book when I was reading it back in September, but I just got around to writing an Amazon review yesterday. Bad Susan.

I’d like to believe you all hang on my every word and that, when I mention a book, you all run right out and buy it. But hey, you don’t, and this one’s 8 bucks for the Kindle version! And we’re all starving artists, aren’t we? But thanks to the magic of Amazon’s Gift as a Gift button (how much does that rock?) (and my magical Amazon credit card), I can easily offer you this book that I found so helpful, encouraging, and entertaining.

Note that this is the Kindle edition, and is DRM’d, so you’ll have to read it on a Kindle-compatible device or on your computer.

It would be lovely if you’d use the sharing buttons below to mention this to your friends and get more people to check out Kristen’s book, but I’m keeping this simple and all that’s required is that you leave a comment, saying that you’d like to win the book (to distinguish you from the other people who have to comment to gush about how great Kristen is). Let’s have an end to entries at 9am Eastern on Friday, since I’ll have another 1-day giveaway for you on Thursday. That should jog my memory to, you know, pay up. Then I’ll choose one random winner from among the entries. (ETA: it looks like I’ll be doing that other giveaway tomorrow, FYI. Doesn’t affect anything for this one, though, except my ability to remember to hand out a prize.)

And if you already read this book, will you please drop by Amazon and leave a review? Just your 5-star rating (I assume) with the line “I found this book really helpful” or “Great introduction to social media for authors” or something like that. It doesn’t have to be a big deal, but ratings really help. In a world of corporate-branding For Dummies and Idiot’s Guide how-to books, let’s help out one of the little guys who deserves it.

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Filed under Contests

PubIt vs. Smashwords, now with numbers

First of all, sorry for the hit and run posts lately. I know I’ve been dropping these posts and then running off and not being good about responding to comments. It’s rude and I apologize. I want to thank everyone who reassured me about that email/article the other day, especially. And I’m claiming “silly season” for the rest of it.

And, not to be all about the apologies, but this is another post that’s very indie-author oriented and of limited interest to readers.

So today I found that I finally have actual numbers for my sales at Barnes and Noble through Smashwords, so that I can give a more accurate picture.

I wish I’d kept better records of this stuff, but it’s hard to keep up with everything. Hush Money was published via Smashwords on August 3rd, but I don’t think it caught a ship date to BN until the end of the month. Then it takes a while for the book to actually show up at BN. So I don’t remember the date it actually showed up at BN, but it was sometime in September.

I published via PubIt on October 14. The book went live quickly, within a day, I think, and the Smashwords version was taken down within a week.

Anyway, sales at BN via Smashwords were actually better than I thought. For the period ending October 31, I sold 13 copies and estimate royalties (because they just gave me sales, not royalties yet) at $5.59.

These last two months with PubIt I’ve sold over 1800 copies and they tell me they owe me over $700.

(Since we never get paid until 2 months after these sales, I still haven’t actually received more than $150 for my work, so all this discussion of royalties still feels very theoretical for me. Theoretically cool, but still like Monopoly money.)

Why some authors took off at PubIt right away and some haven’t is something we’ve been trying to figure out. And it’s not just one thing. I’m pretty sure price has something to do with it, as some readers have told me they picked up Hush Money because it’s cheap. It’s possible there was a problem with the searchability of the Smashwords listings and they weren’t being categorized and sorted when NOOK users wanted to search by price.

But it seems unlikely that price, and searching by price, could be all of it, since Zoe Winters’ sales make mine look like peanuts, and her work starts at $2.99.

It’s possible that BN chose to promote some authors on some kind of a “Deals” list or something of that nature, but I’ve no idea if that happened, nor how they would have selected.

But I think the point is that BN just hadn’t gotten behind the indie books until PubIt. It doesn’t seem like they took care of the Smashwords listings. Many authors have complained about not being searchable by category, and I think browsability must be an issue. Essentially, it seemed that we just weren’t being found on BN unless someone searched for our book specifically or followed a direct link. Until PubIt.

It should be noted that the royalty rate for titles under $2.99 is going to be significantly higher via Smashwords, as Kait recently explained to us so clearly in this article. However, this is like my arguments about the 99cent price point for new indies: a higher royalty on significantly fewer sales doesn’t benefit you.

And I say this loving Smashwords, and Mark, the vision of it, and what it tries to do for us. I hope we’ll come to a point where indies will have enough of the market that our listings will be treated as valuable commodities no matter how we choose to publish, and that Smashwords will gain the power to assure us of proper categorization, browsing, and searchability with other retailers, more reasonable and certain stocking times (I’m STILL not stocked at Diesel), faster reporting and payment. Because the one-stop, multiformat publishing and distribution they offer really is a great service. The ebook thing, as a whole, is still very new. Everyone’s still scrabbling to try to figure it out, and just starting to realize that it’s worth doing well.

(I mean, look, if I just made $700 at BN at 40%, that means they made $1050. Which is not huge, but I’m sure they’ve got plenty of listings that didn’t make that for them in these last two months. And I’m not Zoe Winters, Amanda Hocking, or HP Mallory who are making me look like adorable baby indie isn’t that cute. Is Borders wondering if maybe now it’s time to get a piece of these indie sales yet?)

Anyway, I hope this helps any of you who might be trying to make the decision about whether to go with Smashwords to get into BN–which I believe Konrath said he was sticking with a few weeks ago–or whether to go with PubIt. And if anyone’s still on the fence about whether they should bother with anything outside of Amazon, I hope this helps you realize the potential of sales at Barnes and Noble.

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Filed under PubIt

Quick Exciting (to me) Update with Stats and PubIt Stuff

Hush Money was in the top 250 when I looked at Barnes & Noble this morning, at #246. When I looked just now it was #242. Seems like their ranks are updating more often than they were earlier in the week, or I could just be more obsessed. :eyeroll:

 

#246 in ebooks

Sales at Amazon were down yesterday, but I got back into the top 1000 this morning, at #840 when I looked earlier.

I was going to mention about that “Hot New Releases” list on Amazon we were talking about the other day. I can’t believe I never noticed this thing, but my dear reader, Marta, actually screen-shot it for me the other day. It’s a tab under the bestseller lists that I click to all the time. You know, the ones right under your rank in your listing. Dur. So anyway, as there’s plenty of stuff on the list with less than 20 reviews, I’d say it’s just based on the magically mysterious Amazon sales-tracking formula, and being on the new releases list is just a matter of…release date.

And so, another theory bites the dust.

Back to PubIt. I’ve been there for two weeks and I’m really liking it. Since B&N hasn’t reported their numbers to Smashwords since I got listed, I don’t have comparison numbers for you, but just based on ranking, my B&N ranking was abysmal before PubIt. I’ve been there two weeks with ever-increasing sales, which makes sense with that whole visibility thing we talked about recently. The more sales you make, the better visibility you get for customers who are browsing, the more sales increase.

And browsers have got to be key here, because the main difference between my Smashwords listing and my PubIt listing is that PubIt allows you to choose categories like the Amazon DTP that actually work in the store. Through Smashwords, you’re just not searchable that way. (Don’t get me wrong, I love Smashwords, am grateful to them, etc., but this step-children attitude the stores have to their Smashwords listing sucks.) And I’m sure the fact that you get more than 400 characters to pimp your book doesn’t hurt.

As a 99cent book, I’m at a 40% rate at BN. It’s about a 3 cent loss per book, I guess, compared to my share of the sales when I used Smashwords to get into BN. Who cares? I’m actually selling now.

Indies, if you haven’t gotten those EPUBs done and made your listings at PubIt, get off your butt and just do it. If you download your EPUBs from Smashwords and edit the license info using Sigil, it should go very quickly. I did four of these for a friend the other day. Besides, we need to start making enough money for B&N that other sites will want to carry us and take care of our books so they’ll sell.

Be aware that after you do your thing with PubIt, your Smashwords listing will disappear after a week or two, and eventually take all your previous reviews with it. You’ll be starting over in that respect, and there have been some delays and problems getting new reviews to appear, but I still think it’s worth doing.

P.S. I forgot to tell you, since I was on Stats and the me me me thing in this post: I’m over 800 total sales for October, across all channels and formats. I was afraid to dream about selling this well so soon as a total noob.

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Filed under books, Hush Money, Increasing Kindle Rank, PubIt, self-publishing, Talent Chronicles